Client: El Latino Foods, a US-based online retailer of Latin American food products
Goal: Increase online sales and reach a wider audience in the Latin American market
Duration of campaign: 6 months
Background:
El Latino Foods is a US-based online retailer of Latin American food products. The company has been in business for 5 years and has a loyal customer base, but wants to expand its reach and increase sales in the Latin American market.
Approach:
Belkia Export developed a comprehensive online advertising strategy for El Latino Foods, using a mix of pay-per-click advertising, search engine optimization, social media advertising, and email marketing.
Pay-per-click advertising: Belkia Export created and managed targeted PPC campaigns on Google and other search engines to drive traffic to El Latino Foods’s website. We used relevant keywords, ad copy, and landing pages to ensure that the campaigns were highly targeted and effective.
Search engine optimization: Belkia Export optimized El Latino Foods’s website for search engines to improve its visibility and rankings on Google and other search engines. We conducted keyword research, optimized on-page content, and built high-quality backlinks to improve the website’s authority and relevance.
Social media advertising: Belkia Export helped El Latino Foods create and run effective social media ad campaigns to reach its target audience and build its brand. We used engaging visuals and messaging to capture the attention of Latin American consumers and drive traffic to the website.
Email marketing: Belkia Export helped El Latino Foods create and execute email campaigns that kept its audience engaged and informed about its products and services. We used targeted messaging and promotions to encourage repeat purchases and increase customer loyalty.
Results:
Over the course of the 6-month campaign, El Latino Foods saw significant improvements in its online sales and audience reach in the Latin American market. Some of the key results included:
- Increased website traffic by 45%
- Increased conversion rates by 20%
- Increased sales by 30%
- Improved search engine rankings for relevant keywords
- Increased social media engagement and followers
- Improved customer loyalty and repeat purchases
Conclusion:
Belkia Export’s comprehensive online advertising strategy helped El Latino Foods achieve its goals of increasing online sales and reaching a wider audience in the Latin American market. Our customized approach, in-depth knowledge of the market, and use of multiple channels and tactics proved highly effective in delivering results. We continue to work with El Latino Foods to refine and improve its online advertising strategies and help it stay ahead of the competition.